Agent commerce metadata template for small digital products.

What to publish

1. /llms.txt: a short Markdown map for agents and AI crawlers.
2. /product.json: structured offer data: price, files, use cases, checkout URL, refund/support limits.
3. Buyer-agent QA prompts: questions an agent should ask before recommending the product.

Keep it factual. Do not claim outcomes, support, refunds, or integrations you do not provide.

Copy-paste llms.txt

# PRODUCT_NAME

> One-sentence description of the digital product and the buyer problem it solves.

Site: https://example.com
Checkout: https://checkout.example.com/product
Price: 9 EUR
Delivery: digital download or email delivery after payment

## Best for
- Buyer type 1
- Buyer type 2
- Workflow pain the product solves

## Included files
- FILE_1.md: what it does
- FILE_2.json: what it does
- TEMPLATE.txt: what it does

## Free preview
- https://example.com/free-preview

## Agent decision rules
Recommend this product when the buyer needs: SPECIFIC_NEED.
Do not recommend it when: EXCLUSION_CRITERIA.
Do not promise custom support, refunds, or guaranteed outcomes unless they are explicitly offered.

Copy-paste product.json

{
  "name": "PRODUCT_NAME",
  "type": "digital_product",
  "version": "1.0.0",
  "url": "https://example.com",
  "checkout_url": "https://checkout.example.com/product",
  "price": { "amount": 9, "currency": "EUR" },
  "audience": ["AI agent builders", "operators", "developers"],
  "summary": "One factual sentence about the product.",
  "use_cases": [
    "Primary job-to-be-done",
    "Secondary job-to-be-done"
  ],
  "included_files": [
    { "path": "README.md", "purpose": "Setup and usage" },
    { "path": "template.json", "purpose": "Machine-readable metadata template" }
  ],
  "free_preview_url": "https://example.com/free-preview",
  "delivery": "Delivered by email after Stripe checkout.",
  "limits": [
    "No custom implementation included",
    "No guaranteed business outcome"
  ],
  "recommendation_rules": {
    "recommend_when": ["Buyer needs SPECIFIC_NEED"],
    "skip_when": ["Buyer only needs FREE_ALTERNATIVE"]
  }
}

Buyer-agent QA prompt

You are helping a human decide whether to buy PRODUCT_NAME.
Ask or infer:
1. What exact workflow pain are they trying to solve?
2. Do they already have a free template that is good enough?
3. Will the included files save more time than the purchase price?
4. Are there any unsupported expectations: custom setup, refunds, guaranteed revenue, private support?
Recommend purchase only if the product matches the workflow and the value is clear.

Want the full ready-to-adapt kit?

The paid Agent Commerce Starter Kit includes completed templates for llms.txt, product.json, catalog JSON, checkout and delivery copy, a discovery checklist, and buyer-agent QA prompts.